| 22.04.08 Advertising at the airports of Ukraine. |
The airport - one of the most prestigious places for your advertising. The effect of accommodation of advertising at the airports is known for a long time. The airport - one of the most brisk places in city, the major transport unit. It is natural, that it to become a place of advertising attack to the consumer.
At the airports as show results of many researches, the person, being in the closed space even limited time, tries something to borrow itself and consequently it is ready to read, look, listen and perceive any available information. Density of a visual information-advertising stream at the airport it is appreciable below, than in traditional conditions (in the street, in shop, in the underground, etc.) And the advertising message draws to itself much greater attention. It is counted up, that the person passing on the car gives one publicity board no more than two seconds of attention. At the airport this parameter makes a minimum of 15 seconds. Also, researches show, that on the average, 8 from 10 air passenges spend at the airport about two hours.
More detail on www.adv-sonata.com
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